UX/UI | Design | Development
Freelance branding, website design, and development for a new stress management program at the Yale School of Medicine. A new logo as well as a responsive, mobile-first website design with easy to use navigation and integrated audio elements.
Mindful Coping is a web-based stress management program developed by psychologists at the Yale School of Medicine. I was approached to strategize, design, and develop this new brand. A simple, clean logo mark paired with a distinct and friendly typeface helped define the brand. Information architecture, wireframing and strategy followed to ensure easy navigation - as well as the ability for participants in this program to access key lessons and exercises with minimal clicks.
A mobile-first design approach was taken to stay in-line with the program's main goal of having participants use the website on their smartphones while either in therapy or while on-the-go. The website was developed in Wordpress for easy editing in the content management system (CMS) for the client.
Starting Fresh
Working alongside the Yale School of Medicine team proved to be a great experience. Communicating back and forth throughout the design and development of the project proved to be essential in the final outcome of the brand and website creation.
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