Runway Growth Capital
UX/UI | Website Design | Branding
A completely refreshed, modern, and professional website design to position Runway Growth Capital as an emerging brand in the venture capital arena.
The Project Details
The new website features a bold design that clearly communicates the company's updated brand messaging with custom photography and all new content. A completely revamped sitemap and updated navigation provides users a clear path to the content they are looking for, while subtle but elegant animations guide the users as they navigate down each page.
Along with the new website, Runway Growth Capital wanted to increase organic traffic to their website in the hopes of attracting new clients. In order to help Runway Growth Capital rank higher in search results (SERPs), we conducted extensive search engine optimization work, including keyword research, inbound link analysis, on & off-site optimization, and conversion point optimization.
The Project Details
We created a refreshed logo with modern colors and bold lines. The new brand features a vibrant green accent color for a modern flair, while a sophisticated navy blue provides a strong sense of trust and long term stability. We also created a comprehensive brand standards guide to serve as the foundation for all of Runway Growth Capital’s marketing materials going forward.
One of the main goals of this project was to establish a long-lasting brand that could position Runway as an industry-leading capital management firm. The updated logo, brand standards, website, and print materials all work together to create a cohesive brand story.
View Brand Standards Guide » View Business Cards »
Final Thoughts
Positioned For Success
The updated logo, brand standards guide, website, and print materials all work together to create a cohesive brand story that will allow Runway to position themselves for increased growth for years to come.