Spectrum
UX/UI | Website Design
Positioning a national digital brand looking to make a splash within the telecommunications industry.
The Project Details
Spectrum partnered with the design team at Mediaboom to transform their digital presence. Our creative and strategic work included creating digital advertisements, email marketing campaigns, social ads, and conversion-oriented website optimizations to increase sales.
The design team Mediaboom has aided Spectrum with its comprehensive and highly-targeted digital marketing campaigns, as well as played a large role in consolidating the Spectrum brand during the merger with Time Warner Cable and Bright House Networks.
The Project Details
Social MediaSocial media plays a large role in Spectrum’s target customers’ day-to-day lifestyle, so being presented to their audience on these social media platforms is key. Our design team created multiple social media advertisements for Spectrum on platforms such as Facebook, Instagram, Yahoo, Gmail, and more, enabling the company to reach their target audience and acquire new customers.
Landing Page & Website DesignOver the years, Mediaboom has worked on numerous landing pages and website page designs for Spectrum. These designs have included holiday promotions, new campaigns, and pages designed to target specific audiences with a goal of increasing localizations in certain areas across the country.
Paid Advertising Being seen by their target audience at the right place at the right time is an important part of Spectrum’s digital marketing strategy. For years, Spectrum has looked to Mediaboom to guide their telecom marketing strategies and to create their display ads. The ads our agency has created such as eye-catching static banners and animated banners have increased both brand awareness and sales.
Email Marketing Mediaboom has created numerous emails for Spectrum to promote their products and services to new and existing customers. In addition to having quality eye-catching design, these emails are all conversion-oriented and have resulted in increases in open rates, click-through rates, and, ultimately, sales.
Final Thoughts
Positioned For Success
Working on over 800 projects with a nation-wide brand like Spectrum proved to be a great experience in learning how to position a company on a large scale. We created a cohesive brand message and design aesthetic through multiple digital touchpoints, which aided Spectrum in becoming one of the largest telecom providers in America.