Spectrum Mobile
UX/UI | Website Design
Positioning an emerging mobile network brand with an updated website and user buy-flow.
The Project Details
As part of the creative team that worked on the core Spectrum brand, we were approached to work on Spectrum Mobile, a new sub-brand focused solely on selling mobile services to both new and existing customers. We worked with the newly formed Spectrum Mobile team to update the design on their customer facing website and user buy-flows. We created new designs specifically for the homepage and services pages, where users are directed to from sources like the main Spectrum website, paid advertising campaigns, and SEO efforts. The creative challenge was to keep the "look and feel" of Spectrum, while also introducing new elements to the brand which hadn't been used before, such as mobile-centric images, icons, and more.
Along with the creative design, we updated the user buy-flow, from the beginning of the purchasing process to the final step of placing an order. We conducted competitive research, wireframing, and prototyping, before presenting final designs to Spectrum Mobile's team so they could integrate the new functionality.
View the Functionality Document (Desktop) » View the Functionality Document (Mobile) »
The Project Details
We also worked on several other updates to the Spectrum Mobile website in order to improve the user experience. Through extensive competitor research and wireframing, we provided new designs and functionalities for several key elements of the website, including the shopping cart, mini cart, bringing your own device, and more.
View some of the research documents:
View "Mini Cart" » View "Specs + In The Box" » View "Cost Comparisons" » View "Bring Your Own Device" »
Final Thoughts
Improving the User Experience
Working with the Spectrum Mobile team proved to be a great learning experience in how to position a brand digitally. Our work on the new website and updated functionality all played a role in helping Spectrum Mobile emerge as a real player in the mobile network arena.